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This Is for Coaches Who…
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Feel confident coaching but not selling
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Avoid or overthink discovery calls
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Hear “I need to think about it” way too often
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Know they can help people—but struggle to communicate the value
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Don’t want to feel pushy, scripted, or salesy
If that’s you—you’re exactly who I built this for.
Because I know you didn’t start a coaching business to become a salesperson
But here’s the reality…
You can’t help people who never say yes.
Most coaches were never taught:
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how to lead a discovery call
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how to ask powerful, structured questions
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how to connect the problem to real impact
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how to confidently invite someone to work with them
So they wing it…
Overtalk…
Undersell…
Or avoid selling altogether.
That’s where I come in.
A Client Centered Sales Model
Sales Doesn’t Have to Feel Gross
You became a coach because you wanted to help people transform their lives.
Then you started building a coaching business and realized:
“Oh crap. I have to sell in order to coach.”
That tension is real.
Most coaches are never taught how to lead a discovery call, communicate the value of their work, navigate objections, or invite someone to move forward without feeling pushy.
That’s exactly what I teach.
Through my client-centered sales frameworks, you’ll learn how to create safety, ask powerful questions, connect the client’s goals to the deeper impact, and make a clear invitation—without scripts, pressure, or performance energy.
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Hey, I’m Crystal
I help coaches learn how to sell their offers in a way that feels aligned, ethical, and deeply client-centered.
After leading and reviewing thousands of discovery and enrollment conversations inside high-ticket coaching companies, I saw the same pattern again and again:
Coaches were gifted at helping people—but uncomfortable asking people to invest.
They could create transformation, but they struggled to communicate the value of that transformation clearly.
So I developed my own approach to sales: one that blends coaching skills, psychology, nervous system awareness, and authentic leadership.
My work is rooted in two proprietary frameworks: the WELLS Method for discovery calls and the ARM Framework for objection handling. Together, they help coaches lead sales conversations with clarity, confidence, and integrity.
And also, I’m also a mom of three, dog lover, chicken wrangler, former dance teacher, self-help book junkie, and someone who believes business gets a whole lot better when we stop trying to become someone else in order to succeed.
Stop Winging Your Discovery Calls
You don’t need a script—but you do need direction.
Most coaches go into discovery calls hoping the conversation will naturally lead to a “yes”… and then wonder why it ends with “I need to think about it.”
It’s not because you’re a bad coach.
It’s because you’re not being shown how to lead the conversation.
These 5 questions will help you create trust, uncover what’s really going on, and guide the call in a way that actually moves someone toward a decision—without pressure, awkwardness, or sounding salesy.
What's New ?
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Your Final Call Here
Your journey towards a more balanced, purpose-driven life starts now. This is your final call to rise above the challenges holding you back and step into the life you've always dreamed of. With Time To Rise Coaching, you’re not just setting goals—you’re transforming your mindset, breaking through barriers, and creating lasting change. If you're ready to take that leap and live your life to the fullest, this is your moment. Don’t wait any longer—your best life is waiting, and it’s time to rise!
Learn strategies and structure to set and achieve goals that inspire you and make you want to jump out of bed in the morning with excitement.
Learn to implement a proven framework on identifying, implementing and enforcing effective boundaries that are a win-win at work and home.
Understand the negative results and thinking you are experiencing and start transforming every area in your life so that you get the results you want.
Create routines and habits that lead to positive results in your physical and emotional health.
And so much more!
Kind Words
"Your energy adds so much to those lucky enough to work with you. Learning from you this year has changed my life."
~Malia D
"You are a leader. You make people feel seen, supported, and powerful."
~Aim V.
"You are a lighthouse that shows everyone you work with what is possible. Your impact is felt, appreciated and deeply celebrated."
Michaela C.
"You made me feel safe to communicate the personal things I am going through, which is rare! You opened my eyes to so many things. I learned so much and also felt so seen and heard. Thank you, Crystal!"